INTRODUCTION:
This project helps to encourage the community to actively participate in a blood donation campaign. Each person is to write their blood type on their hand and post the picture on Instagram in #Dami_Lak to show support and give importance to the role of donating blood for people in need in our society.

TARGET:
The Community

PARTNER:
Health Mezan Company + Libra Production

TIME LINE:
2015 / Done

RESULTS:
We got more than 3000 view in you tube, more than 200 participants on Instagram, around 3,204,337 impressions through twitter of people rendering their mark to the initiative.